NAB Touts Study Showing That Broadcasting 'Fuels' $1.19 Trillion in GDP
A new study commissioned by NAB shows that local broadcasting “fuels $1.19 trillion in Gross Domestic Product (GDP) and supports 2.46 million jobs nationwide,” the group said in a news release Thursday. The study, conducted by Woods & Poole Economics and BIA Advisory Services, “reinforces that broadcasters are not only essential to our democracy and daily lives, but to the strength of our economy, as well,” said NAB CEO Curtis LeGeyt in the release.
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According to the study, which considered only commercial broadcast stations, broadcast advertising “generates more than $997 billion in GDP and sustains over 1.37 million jobs,” NAB said. Broadcasting also employs “nearly 311,000 Americans directly, generating $54 billion in GDP through journalism, programming, engineering and advertising services.”
“No other industry gives more to Americans for free,” LeGeyt added.