Streamers Extending Lead Over Broadcasters in Content Spending: Ampere
Spending worldwide on video content will hit $255 billion this year, up 2% over 2025, Ampere Analysis said Monday. Spending by global streaming platforms is continuing to drive the growth, it said. Streamers overtook commercial broadcasters in 2025 in share…
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of content spending, and 2026 will see streamers building on that lead, Ampere predicted.