Smartphone Shipments Up 2% Globally in 2025, but Softer 2026 Is Predicted
Smartphone shipments worldwide were up 2% in 2025, with Apple having the highest market share at 20%, Counterpoint said Monday. Apple's shipments were up 10% year over year, while Samsung, with a 19% market share, grew 5%. The smartphone market…
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globally will likely be softer this year, Counterpoint said, citing rising component costs and semiconductor memory chip shortages as chipmakers prioritize AI data centers over smartphones. It also predicted that Apple and Samsung will likely remain resilient due to their premium market positioning, while Chinese original equipment manufacturers concentrated in lower-price segments will face more pressure.