AT&T Drops Lawsuit Against Ad Watchdog
AT&T has dropped its lawsuit against BBB National Programs' National Advertising Division (see 2510300031), which in turn retracted its claims against AT&T, they said in a joint statement Monday. NAD and AT&T “have amicably resolved their dispute,” they said. AT&T…
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filed a lawsuit in October against the ad watchdog after it sent a cease and desist letter ordering the carrier to stop running ads about T-Mobile’s repeated violations of NAD rules on deceptive ads. NAD accused AT&T of violating agreements that restrict participants in its industry self-regulation efforts from making deceptive statements about NAD rulings. “BBB National Programs no longer takes that position and retracts its cease-and-desist letter in all respects,” NAD’s legal counsel said Friday in a letter to AT&T. The organization “recognizes that AT&T’s statements on T-Mobile were based on publicly available information published by BBB National Programs” and doesn’t oppose networks running AT&T’s commercials based on those statements, it said.