Advertising Watchdog Calls for FTC and States to Go After T-Mobile
The Better Business Bureau National Programs’ National Advertising Division (NAD) is referring T-Mobile to the FTC and state officials for declining to participate in NAD’s inquiry into advertising claims about the carrier's 5G capacity. “T-Mobile informed NAD that although T-Mobile…
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is a strong supporter of the NAD self-regulatory process, it would decline to participate in this inquiry in light of a pending federal lawsuit brought by AT&T against BBB National Programs,” an NAD release said Wednesday. AT&T sued NAD in October after the agency sought to block the carrier from running ads about T-Mobile’s past violations of NAD rules against deceptive advertising (see 2510300031). T-Mobile and AT&T didn’t comment Wednesday. “Because T-Mobile declined to participate, NAD will refer this matter to the FTC and state Attorneys General,” said the release. “NAD will also refer the matter to the platforms on which the advertising appeared and with which NAD has a reporting relationship.”