Sports Rights Could Top $78B Globally in 2030: Ampere
Media spending globally on sports rights is expected to top $78 billion in 2030, up from $65 billion this year, Ampere Analysis said Tuesday. Driving that growth will be major renewals in the U.S. and rising competition from streaming platforms taking part in premium live sports rights auctions, it said.
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Ampere noted the new NBA rights cycle starting in the 2025-26 season and new MLB deals in 2029, which could push the U.S. market alone to more than $36 billion in 2030. Many existing NFL deals run until 2034, but the league believes its rights to be undervalued, and initial discussions could start as early as next year, Ampere added.