SMS and Rich Communications Services Will Surge During Holiday Season: Report
Communications platform company Infobip forecast that more than 3.9 billion messages will be exchanged worldwide between brands and customers during the upcoming holiday season, a 15% increase year over year. Rich communication services will be “the fastest-growing channel” this year,…
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with volumes increasing 161% on Black Friday and 269% on Cyber Monday worldwide, the report said. SMS will remain the leading retail channel with almost 2.7 billion interactions.