ZipDX Pushes for Call-Branding FNPRM to Dive Deeper Into Enforcement
The call-branding Further NPRM on the FCC's October agenda (see 2510070038) needs to delve more into what happens when originating providers don't meet their branding obligations, ZipDX said Monday (docket 17-59). Language about "enforceability" doesn't spell out who the enforcers might be or what obligations they might have, the conferencing service provider said. It called for the FNPRM to ask what entities, aside from the originating provider, should have responsibility in ensuring that caller identity information is correct.
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In addition, the FNPRM language about requiring providers to ID calls that originate from outside the U.S. needs to define "foreign-originated," ZipDX said. Seemingly simple questions about defining the country of origin for a call are actually "quite complex" when it comes to issues like use of cloud-based switching systems, where the facilities are in the U.S. but control is overseas.