Worldwide Application-to-Person Market Will Reach $104.5B by 2033: Report
The global application-to-person (A2P) messaging market will reach $104.5 billion annually by 2033, up from $72.2 billion last year, ResearchAndMarkets.com predicted Thursday. The firm forecast a compound annual growth rate of 4.2% between 2025 and 2033. “Growing global use of…
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smartphones and other mobile devices is responsible for the market's expansion,” the report said. “Transaction notifications, marketing automation, targeted consumer involvement, and the growing use of mobile-based communication across industries are the main factors propelling the A2P messaging market's expansion.”