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Sports and Streaming Increasingly Wed, Helping Increase Prices: S&P

Sports leagues, once hesitant to have major packages exclusively on streaming platforms, will be more interested in engaging with streamers as viewing continues shifting to streaming, S&P Global said Tuesday in a note. Streamers in turn are likely to aggressively…

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pursue major sports packages as advertising becomes more central as a streaming monetization strategy, it added. As such, those dynamics will help drive up the cost of premium sports content, it said. The marquee sports league, the National Football League, has awarded more packages to digital platforms, but most are on linear networks and will remain there at least through the 2029-2030 season, S&P said.