D2C Gained 24% in 2020 to $17.8B: NRF
Direct-to-consumer selling is a “highly influential” U.S. trend, up 24% last year to $17.8 billion, the National Retail Federation reported Wednesday. Google is one of the most important channels for reaching consumers online, as consumers move from "I found it…
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on Google" to "I bought it on Google," NRF said. Mid-2020, 45% spent more time on Amazon, up from 39% when the pandemic was in early stages. Now, half of online shoppers rely on Amazon more than pre-pandemic, the association said. Facebook’s role in consumer shopping rose, with 34% of surveyed consumers saying they use it to research products. More than half of consumers say they bought more online due to seeing Facebook advertisements; 18% use the platform to make purchases.