Sinclair and Bally’s Take Next Step in RSN, Gaming Pact
Sinclair and Bally’s unveiled a Bally Sports logo Wednesday to go along with 19 renamed regional sports networks that will be rebranded under the casino company’s name over the next few months, part of a 10-year agreement announced in November…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
(see 2011190028). It "signifies a new, transformative chapter in the regional sports business and is representative of our cohesive partnership with Bally's," said Steve Rosenberg, Sinclair president-local sports. The logo rollout is a first step in a “transformational partnership that is going to revolutionize the U.S. sports betting, gaming and media industries,” said Bally's CEO George Papanier. The company will integrate its content, including a fantasy sports platform it's buying from Monkey Knife Fight, into live game day coverage across the RSNs, he said. Sinclair has rights to eventually buy up to 30% of Bally’s stock, pending regulatory approval. Sinclair’s RSN portfolio will receive annual naming rights fees and a percentage of Bally’s Interactive’s marketing spending.