Qualcomm Targets Smart Cars With Amazon, GM, 5G
Qualcomm’s Snapdragon Automotive Cockpit platforms will be offered with pre-integrated Alexa Custom Assistant. Tuesday's news was part of a blitz of automotive Qualcomm announcements that included an extension of its relationship with General Motors for next-generation telematics and advanced driver…
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assistance systems. The voice system has “highly intuitive, voice-based capabilities for natural, conversational interactions,” Qualcomm said. For next-generation vehicles, GM is using third-gen Snapdragon digital cockpit platforms for “rich” and “immersive” in-vehicle experiences and artificial intelligence-enabled in-car virtual assistance, “natural interactions between the vehicle and driver” and “contextual safety use cases,” said the companies. Qualcomm’s third-gen platforms work with systems from Google, Panasonic and Visteon, it noted. Qualcomm is working with Alps Alpine on a camera-based sensing and positioning device to support lane-level vehicle positioning based on 5G and satellite technology, they said. Qualcomm said 4G LTE connected services will continue to be deployed globally, while the automotive industry moves toward fifth-gen wireless for connected vehicles. It’s working with Continental, LG, ZTE and others as Strategy Analytics reports nearly 75% of vehicles sold in 2027 will have embedded cellular connectivity.