Quarter of Holiday Shoppers Used Mobile Wallets for 1st Time: Blackhawk
Holiday spending on e-gift cards jumped more than 80% from a year earlier, reported Blackhawk Network Thursday. "Digital adoption will continue and is here to stay,” said the payment solutions provider. “This stream of digital shoppers will benefit retail sales…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
in" Q1. Nearly half of consumers it surveyed plan to spend at least $25 more than their gift cards' value, on average. Consumers report doing 68% of their holiday shopping online, and 41% say the payment methods they used to buy gifts in 2020 were different from previous years. Nearly a quarter reported using a mobile wallet for the first time, and of those, 37% plan to stick with that method.