HDMI LA Beefs Up Anti-Counterfeiting Efforts
Anti-counterfeiting is a key part of HDMI Licensing Administrator's efforts to ensure licensed and compliant products, CEO Rob Tobias said in an interview Friday. Consumers can scan a QR code and holographic image on packaging to determine if a product…
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at retail is legitimate, he said. The organization works with international law enforcement and customs officials to do factory raids, product seizures and takedowns of counterfeit product listings on e-commerce and social media sites, Tobias said. The HDMI Forum released HDMI 2.1 last year, and products are widely available that support the latest HDMI spec features, including 4K, 8K and dynamic HDR.