Walmart Seeks Retailers' Lobbying Help Against Bots
Walmart stepped up its efforts to combat bots and encouraged other retailers to petition lawmakers to do more to prevent unwanted bots on e-commerce sites “so customers have equal access to the products they want,” blogged Jerry Geisler, Walmart Global…
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Tech chief information security officer. Higher-than-normal online shopping volume due to COVID-19 and the seven-year release cycle of game consoles combined to create Walmart.com traffic patterns “we’ve previously never seen,” Geisler said Tuesday. Additional traffic came from what he called “grinch bots” used by resellers, which can “complete many transactions before a human has the chance to complete one.” He said the retailer “built, deployed and are continuously updating our own bot detection tools allowing us to successfully block the vast majority of bots we see.” Thursday, Walmart U.S. Chief Marketing Officer William White blogged that his company will hold the first “livestream shopping experience” on TikTok Friday.