Amazon Eyes 'Unified Experience' on Fire TV for Customers
Amazon is working with about 20 live TV providers to create a more “unified experience” for customers’ preferences, said Sandeep Gupta, general manager of Fire TV. The increasingly complex TV landscape presents viewing challenges for customers, along with opportunities for…
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much more content selection, he told a Parks Associates virtual conference Tuesday. “The landscape has changed, and how people use content has changed, and we’ve had to adapt the experience to meet that.” Amazon said this week it passed 50 million monthly active users, up from the 40 million announced at CES in January. Amid the vast amount of programming available, “it’s not always easy for customers to figure out where to go, what to watch,” Gupta said now. His group is focused on ensuring that all its content providers -- Prime Video, Netflix and Disney+, for instance -- “are having a great experience via voice and interactions.”