97% Buying Tech During Black Friday Week to Shop in Person, CTA Finds
Ninety-seven percent of U.S. adults buying tech during Black Friday Week plan to shop in actual stores, said CTA Thursday. More consumers plan to use their mobile devices (86%) and voice-activated digital assistants (51%) to shop than last year. Some…
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86% plan to buy tech devices, accessories and/or streaming services during the five-day period. The group projects overall holiday spending at $135 billion. The online survey of 2,006 U.S. adults was done Oct. 30-Nov. 1.