Google's Investment in ADT May Help It Compete With ISPs, Tech Players
Google’s $450 million investment in ADT, announced Monday, helps stave off competition from cable, telco and other tech interests, Parks Associates Brad Russell emailed us Tuesday. Google is looking to leverage the channel strength -- sales, installers, support and add-on…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
services -- “to strengthen its long term aspiration to sit center stage for comprehensive smart home services,” said the analyst. “The future of value creation in the home security market will be driven by technological improvements that reduce false alerts, learn the habits of the home, provide predictive recommendations, and take preemptive actions on behalf of the household,” said Russell. Such high-level software development has traditionally been provided by interactive platforms including Alarm.com and Resideo, he said. Now, ADT will be better able to face Vivint and Comcast Xfinity that have artificial intelligence development efforts, Russell said. Last year, about 32% of U.S. broadband households owned a working security system, up 5 points from 2018, said Parks.