Alexa Live Event Envisions Gaming, App Future, Features Mark Cuban
Amazon’s Alexa Live 2020 voice developer event kicked off virtually Wednesday with announcements of new experiences involving conversational artificial intelligence, graphics and multimedia, on-the-go interaction and skills discovery. Alexa engagements have quadrupled over the past two years, said Aaron Rubenson,…
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vice president-Alexa Voice Service and skills. He said customers interact with Alexa “billions of times each week.” Rubenson said 90% percent of Alexa-enabled devices last year were built outside of Amazon, in TVs, speakers, thermostats, lights, garage doors, locks, headphones and smartwatches and others. He imagined a future of gaming with Alexa, including visuals on a Fire TV: Developers would build experiences allowing customers to speak naturally and handle conversational design patterns. The event previewed Alexa for Apps, which lets developers take customers into iOS and Android mobile apps, said Nedim Fresko, vice president-devices and developers. Dallas Mavericks owner Mark Cuban, who has also been involved in cable programming, had a cameo in describing how he uses Alexa. Saying “Alexa, fire” triggers a script telling family what to do in case of a fire emergency, he said.