Mobile E-Commerce Set Holiday Record at Nearly 32%, Comscore Reports
Mobile as a share of total holiday e-commerce set a high at nearly 32 percent in 2019, Comscore reported Thursday. Mobile spending grew 23 percent from the 2018 holiday season. Overall holiday digital commerce was $133.7 billion, up 16 percent…
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vs. 19 percent growth in the year-ago period. Beginning Nov. 1, 87 percent of days leading up to Christmas were “billion-dollar” spending days, said analyst Ian Essling. In-store pickup gained traction, with half of consumers surveyed preseason saying they were somewhat likely to use it.