5G Could Boost AR, VR, but Consumers Wary of Costs, Privacy Risks, Says Deloitte
Consumers are increasing aware of 5G pros and cons. Deloitte reported that of 2,000 U.S. consumers canvassed online in September, most are familiar with 5G, including more than 70 percent among the youngest two generations. Twenty-eight percent of consumers and…
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about 40 percent of Gen Z and millennials would “very likely” buy a 5G smartphone when service is available in their area. Thirty-eight percent of U.S. consumers plan to buy a smartphone within 12 months. As consumers bring more connected devices and online services into their residences, they're more aware of how their personal data is being collected and sold, the consultant said. Over 90 percent say they should be able to see and delete data that companies collect about them. Though consumers are satisfied with their mobile service, 43 percent have had issues watching videos on their smartphones, and 41 percent believe their mobile data speeds are too slow. Nearly 20 percent plan to switch carriers next year. Those sticking with theirs want stronger network performance. Gen Z and millennial respondents say once they have 5G, they plan to consume augmented and virtual reality content that requires high-speed, low-latency connections. Some 62 percent of consumers who have home internet say they will likely replace their service with 5G Wi-Fi service if it delivers speeds similar to fiber. Later Wednesday, the FCC revealed plans for subsidizing some 5G (see 191204003).