Quarter of Online Shoppers to Use Smartphones for Holiday Buying, NPD Reports
A quarter of U.S. online shoppers plan to use a smartphone for holiday shopping this year, reported NPD Monday. “Smaller mobile screens have been taking on more of the shopping workload in recent years.” Consumers increasingly are embracing “smartphone conveniences”…
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that can benefit physical retailers, it said. It estimates 22 percent of consumers used a smartphone app to pay for in-store holiday purchases last year, and 39 percent of those plan to use apps more often this year.