Iger Won't Disclose Disney Plus Preorder Data, Says 'We Certainly Feel Good' About Debut
Disney is adding “distribution partnerships” with Amazon Fire, LG and Samsung for the Disney Plus streaming service launching Tuesday in the U.S., said CEO Bob Iger on fiscal Q4 call Thursday. It already had partnerships with Apple, Google, Microsoft, Roku…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
and Sony. Disney Plus also will launch March 31 in “markets across Western Europe,” said Iger. The company won’t disclose “specifics” on Disney Plus preorders, he said. Consumers are greeting with “great enthusiasm" the $6.99 monthly price but also the $169.99 three-year subscription offer, “which is a big deal for us in terms of lowering churn,” he said. “We're still relatively small in terms of the scope of things,” but “we certainly feel good about the product that's going into the marketplace,” he said. “We'll know a lot more in just a few days.”