Smartphones to Comprise 36% of Online Holiday Spending, Forecasts Adobe
Holiday spending from smartphones will be 36 percent of online sales, a 20 percent rise from last year's season, reported Adobe Analytics Tuesday. Fifty-seven percent of e-commerce visits will be mobile, 11 percent higher. Online spending from phones will grow…
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from 30 to 47 cents a minute, though consumers will continue to use desktops for research-heavy purchases including electronics, Adobe said. Retailers with more than $1 billion in annual sales will win the e-commerce battle this holiday season, with a 65 percent boost vs. 35 percent for smaller retailers, the company forecast. Smartphone visits to retail sites from social media tripled in the past three years to 11 percent, but conversion rates are lower than other channels such as search or email, it said. Cyber Monday 2019 is expected to be the largest and fastest growing online shopping day of 2019, but having six fewer peak shopping days between Thanksgiving and Christmas will cost e-commerce nearly $1 billion, Adobe said.