Rising 'Middle Class' of OTT Video Streaming Services Gaining Ground, Says Parks
Amazon Prime Video, Hulu and Netflix lead over-the-top video amid an OTT shift, with a rising “middle class,” some offering live TV, said Parks Associates researcher Brandon Riney. CBS All-Access, WWE Network and Acorn.TV have gained “millions of subscribers,” benefiting…
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from “service-stacking,” he said. That's where customers pile additional video streaming services on top of a primary sub to one of the big three. OTT on-demand video is well-established, so live services are extending the reach further into the mainstream, he told a Thursday webcast. On virtual MVPDs, Riney cited YouTube TV and Sling TV and their appeal of no annual contracts and lower pricing than pay TV.