1/3 of Connected TV Users Watch Amazon Prime, eMarketer Projects
Some 64.6 million in the U.S. will use an Amazon Fire TV device this year, nearly a third of connected TV users, while Amazon Prime Video adds nearly 9 percent to 96.5 million viewers, projected eMarketer Thursday. Forty percent of…
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Amazon’s U.S. advertising business in 2019 will come from mobile, up from 35 percent last year. Analyst Andrew Lipsman noted margin downside from declining Amazon Web Services growth. Total U.S. e-commerce sales are expected to grow 14 percent this year to $586.92 billion. Amazon’s U.S. e-commerce sales are expected to rise 18 percent to $221.13 billion, for 38 percent of the market and 4 percent of all retail.