Public Citizen Asks FTC to Investigate Amazon Over Prime Day Endorser Disclosure
The FTC should investigate whether Amazon failed to tell consumers that Prime Day endorsers collect commissions from sales they generate, Public Citizen said in a complaint to the agency Tuesday. Social media accounts were inundated with Prime Day recommendations, many…
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of which were paid endorsements, through the July 15-16 event, Public Citizen said. Inadequate disclosure to consumers violates “FTC policies and principles stating that people have a right to know when they are being advertised to,” the group said. The agency confirmed receiving the complaint. "All associates must follow our Associates guidelines, which include obligations to identify as an associate and provide all legally required disclosures," a company spokesperson said. "Those who don’t are subject to action including potential closure of their account.”