VMVPDs Leave Some Customers Confused, Researcher Finds
Most consumers have heard of major vMVPDs, but few know what each offers, Hub Entertainment Research reported Wednesday. More than 80 percent recognize Hulu Plus Live TV, YouTube, DirecTV Now, Sling TV and PlayStation Vue. Fewer than half could identify…
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the value proposition of each or how its offering differed from the others. Among digital media players, Apple TV led awareness at 92 percent, followed by Amazon Fire TV (89 percent), Roku (88 percent) and Google’s Chromecast (34 percent). Knowledge of what the players offer was far lower, with Roku leading at 40 percent clarity, Apple TV and Amazon Fire TV at 38 percent each and Chromecast at 34 percent. The survey was conducted in January with 1,692 U.S. TV viewers living in a broadband household.