SiriusXM Bows Pandora Now as First Cross-Platform Initiative Since Buyout
Pandora Now, launched Thursday as a SiriusXM channel and Pandora interactive station and playlist, is the first cross-platform initiative since SiriusXM completed its $3.5 billion all-stock Pandora buyout Feb. 1 (see 1902010005). Pandora Now “harnesses the combined strength of Pandora's…
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extensive listener data and SiriusXM's curatorial expertise,” said the company. Bundling the SiriusXM and Pandora platforms is “a great area for combination,” because Pandora lacks a good "position" in the car, and SiriusXM "would like to do" better in the home and in mobile, SiriusXM CEO Jim Meyer said last month (see 1903120026).