Amazon Boosts Offers Amid Prime Day Discounts by Rivals
Amazon continued its Prime marketing blitz Tuesday, widening its net to Whole Foods customers. Amazon said it's adding Echo and Fire TV products to Whole Foods shelves. Best Buy, meanwhile, blogged Monday that it added voice-only deals via Alexa. Retail…
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marketing platform company Bluecore said that last year, 20 percent of products discounted by Amazon during Prime Day were available elsewhere for less. Prime Day “fuels non-Amazon purchases,” it said, saying consumers discovered products on Amazon and bought elsewhere. Electronics retailers saw the biggest spike, 26 percent, on orders averaging $50 or less, it said, with Statista saying 26.1 percent of 2017 Prime Day shoppers bought a device. Target announced Tuesday its Drive Up service, which it tested in hometown Minneapolis last year, expanded in big and midsize Midwest and other cities including Chicago; Indianapolis; Lansing; Louisville; Erie, Pennsylvania; and South Charleston, West Virginia. More than 800 stores offer the service. Customers order by app, and are notified when the order is ready -- “usually within one hour,” said the retailer.