Amazon Adds Whole Foods Perk to Prime; Target Steps Up Competition
After informing Prime customers their annual fee is swelling about 20 percent to $119 (see 1804270056), Amazon plucked a perk from its Whole Foods Market and added it to the Prime benefits package Wednesday. Prime members will get an additional…
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10 percent off sale items by scanning their Whole Foods app at checkout. Select stores will also carry Amazon devices such as Echo and Fire TV. Target, meanwhile, expanded Restock next-day delivery to bring it to 75 percent of the U.S. population, saying it slashed delivery fees from $4.99 to $2.99 while eliminating them altogether for REDcard customers. “Membership fee? Nope,” the retailer said. Target turned to Google as its engine for ordering by voice.