GDPR Framework From IAB Gives Users Full Data Authority
Online platform users should have “full authority over their data,” said IAB Europe and IAB Tech Lab Wednesday in the group’s specifications designed to help industry comply with EU’s General Data Protection Regulation. The framework “will sit at the intersection…
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of users, publishers, and the third-party partners (vendors) that support the publishers in monetising their content, giving both users and publishers more control and transparency in the new environment,” said IAB Europe CEO Townsend Feehan.