Smart Speakers to Move Beyond Early Adopter Phase in January, Says comScore
Smart speaker household penetration surged 40 percent between June and November, according to comScore data, and comScore predicts 15 percent penetration by January after holiday gifts have been connected. That’s considered an inflection point for the end of a product’s…
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“early adopter phase, said analyst Susan Engleson on a webcast last week, predicting smart speaker demographics will shift after the holiday season to a wider customer based on broader product selection and dropping prices. American households with smart speakers, currently about 13 percent of internet homes, are significantly more likely to be using other smart home devices, said Engleson. Smart speakers are the largest IoT device category in the home, with substantial growth and “more growth ahead,” she said.