Smart TV Penetration Growth Spurs Efforts to Improve TV User Experience, Parks Reports
Smart TV and streaming media player manufacturers are focusing on user experience as device sales flatten, Parks Associates said Tuesday. Some 45 percent of U.S. broadband households have a smart TV, the most-used platform in U.S. households for accessing online…
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video content. Eleven percent of such households have a “strong intention” to buy a 4K Ultra HD TV this holiday season, said analyst Jennifer Kent. New partnerships among device manufacturers focus on ways to “improve or refresh” the smart TV's user interface “to make the device easy to use and a single point of content in the living room,” Kent said. “Voice recognition and control are enabling entertainment equipment manufacturers to improve the user experience,” said analyst Dina Abdelrazik.