US Consumers Would Pay $640 for In-Car Entertainment in Next Auto, IHS Says
American consumers are more likely than counterparts in Canada, China, Germany and the U.K. to opt for a rear-seat entertainment system in their next vehicle, and they’re willing to shell out $640 on average for it, IHS Markit report said…
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Monday, based on a survey of about 5,000 people. Only 32 percent of consumers agreed that telematics would be a feature they would be willing to pay for in their next new vehicle, with in-car Wi-Fi desired by 29 percent.