Storyful, Moat Partner to Track, Fight Fake News, Extremist Content Via Database
News Corp.'s Storyful, a social news and marketing company, and analytics firm Moat are launching an initiative to fight fake news and curb the spread of extremist content, the firms said in a Tuesday news release. To help agencies, brands…
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and platforms make better decisions where they can place advertising, the Open Brand Safety framework, in partnership with the City University of New York (CUNY) journalism school, will create a database of web domains and video URLs identified as intentionally spreading misinformation and extremism, the release said. "This initiative represents a prime opportunity to offer partners safe spaces for their stories. We have to help stop the faux, flawed and fraudulent content creators before they proliferate further," said Storyful CEO Rahul Chopra. Moat provides analytics on ad campaigns for advertisers and publishers and is being acquired by Oracle, the company said two weeks ago. The framework includes partner ad firms GroupM and Weber Shandwick, with plans to bring on more such companies. Jeff Jarvis, who directs CUNY's Tow-Knight Center for Entrepreneurial Journalism, said: "My long-term hope is Storyful and Moat will support a flight to quality, helping advertisers and platforms not only avoid fraudulent content but support credible and trustworthy media." Jarvis is also advising Wikipedia founder Jimmy Wales' new Wikitribune to also fight fake news (see 1704260042).