FTC OKs Final Order With Turn Over Allegations of Deceptively Tracking Consumers
The FTC approved a final consent order with Redwood City, California-based Turn, which settled with the agency in December over allegations that it deceived consumers by tracking them online and through mobile apps even after they tried to opt out…
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(see 1612200035), the commission said in a Friday news release. Commissioners voted 2-0 to approve the order. It bars the company, which helps sellers target digital advertisements to consumers, "from misrepresenting the extent of its online tracking or the ability of users to limit or control the company’s use of their data." Turn also must offer an "effective opt-out" for customers that don't want their data used for such ads and put a "prominent" link on its home page that leads to a disclosure explaining what data is collected and used for ads, the agency added. The FTC alleged the company's privacy policy informed consumers they could block ads, but "used unique identifiers to track tens of millions of Verizon Wireless customers, even after they blocked or deleted cookies from websites."