Advertisers Spent $17.6 Billion in Digital Ads in Record-Setting Q3, Says Report
U.S. advertisers spent $17.6 billion on digital ads in Q3, the highest third quarter on record, said the Interactive Advertising Bureau in its latest revenue report for internet advertising, which was prepared by PwC. In a Wednesday news release, IAB…
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said the Q3 spending was a 20 percent jump over the same period in 2015 and a 4.3 percent increase from Q2 this year. “The momentum of advertising in mobile, digital video, and other innovative formats is undeniable,” said IAB Chief Marketing Officer David Doty. “These record-setting third quarter revenue figures reflect marketers’ trust in the internet’s power to connect with today’s audiences.” IAB said the Q3 revenue is estimated based on a sample of overall survey respondents. The survey includes online ad revenue from websites, commercial online services, free email providers and others.