NRF Estimates Most Americans Will Shop, Including Online, Over Thanksgiving Weekend
The National Retail Federation estimates 137.4 million U.S. consumers -- about 59 percent of the population -- will shop at least once during Thanksgiving weekend, including online, NRF reported Friday, citing a poll that Prosper Insights & Analytics conducted for…
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NRF. "The holiday shopping season is long and consumers will look for and expect great deals down to the very last minute," said NRF President Matthew Shay.