IAB Tech Lab Launches Program to Ensure Compliance With Ad Industry Standards
The IAB Technology Laboratory launched a compliance program to audit and validate companies' use of advertising industry standards. In a Monday news release, the independent R&D consortium, whose founding members include AppNexus, Google and Yahoo, said the compliance program accurately…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
verifies deployment of OpenRTB (real-time bidding), VAST (video ad serving template) and VPAID (video player ad-serving interface definition) standards and will add MRAID (mobile rich media ad interface definition) in the coming months. Under the compliance process, companies will provide auditing samples, which will then be confirmed through various tools, and then their business procedures will be evaluated and graded, IAB said. Companies will submit at least three sample validations every year to stay compliant, it added.