Many Consumers, Though Financially Cautious, Spending More Online
Many consumers are financially cautious, which may mean "lukewarm holiday sales," but a plurality of those who are buying online are spending more, Berkeley Research Group reported. Fifty-seven percent of the 1,026 adults online the researcher polled in late June…
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said they plan to spend about the same as last year on holiday gift-giving, 19 percent less and 15 percent more, the group said Thursday. Of the 90 percent of adults across all age groups who said they made at least one online purchase in the past year, 42 percent said their online spending increased from a year earlier, compared with 13 percent who said they spent less.