DTS Looks to HD Radio for Growth as Smartphone Customers Want Its Headphone Technology
DTS is getting increased interest in its headphone technology for smartphone customers, and expects growth in installation in automobiles of HD Radio, which it acquired last year (see 1510070014), said CEO Jon Kirchner on an earnings call Wednesday. DTS is…
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in discussions with automotive partners on leveraging its technology and HD Radio implementation inside vehicles, he said. It also developed customizable implementations of Headphone:X to address smartphone customer requests for the technology on multiple platforms, said Kirchner. DTS signed a contract with a top-five smartphone manufacturer for a 100-million-unit order last year for Headphone:X, Kirchner said. After the launch of Headphone:X on a Qualcomm chip, DTS “engaged with a number of partners” about integrating the technology in their flagship phones, said Kirchner. He also cited the latest content companies to join DTS' Play-Fi ecosystem: Amazon Music and iHeartRadio. DTS was particularly happy with Dish Hopper demonstrations at CES that are taking the company “in a new direction,” Kirchner said, along with Acer's news at Mobile World Congress that Liquid Jade 2 smartphone users will be able to stream content to Play-Fi speakers.