Last-Minute Mobile Shopping Pushes U.S. Holiday Spending up Almost 13 Percent, Says Adobe
An unexpected spike in U.S. online sales via smartphones in the week before Christmas led to a 12.7 percent bump in holiday season sales versus the 2014 period, Tyler White, manager-Adobe Digital Index, told us. A record $83 billion was…
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spent online Nov. 1-Dec. 31, for 28 percent of total 2015 online sales, Adobe said. U.S. online spending jumped 56 percent year over year on Dec. 23, generating $920 million in sales. Traffic from smartphones drove most of the growth, White told us. A big shift occurred with what consumers could accomplish shopping with their phones this season, White said. Retailers have done a good job making the mobile shopping experience easier and more useful, said White. Cyber Monday led all online shopping days with $3.07 billion in receipts, he said. Retailers will gear e-commerce sites toward the smaller screen shopping experience, he said. “It used to be that you designed for the traditional PC first, but going forward I think people will develop a smaller format for a phone and then make it work on the desktop as well.” Other researchers have predicted similar trends (see 1601080061).