Samsung Trying To Improve Connected, Smart TV Content, User Experiences
Samsung executives said they're trying to improve the second-screen plus smart TV experiences, at a news conference Tuesday at CES in Las Vegas. A connected Extend adapter can control up to 200 devices “from home appliances to baby monitors,” said…
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Samsung Electronics America Chief Operating Officer Tim Baxter. Easier access to content is a goal for 2016, said Won-Jin Lee, SEA executive vice president. The average TV is connected to three external devices, and moving among devices and juggling remotes “has never been an ideal experience for anyone,” said Lee. Now, when the TV powers up, all source favorites are in the same area, making it “as easy to change between ESPN and Netflix as going from channel 1 to channel 2,” said Chris Turkstra, Samsung Customer Experience Lab vice president-experience. The company aims to improve content discovery in 2016 TVs. Previously, users had to wait for an app such as Amazon Instant Video to launch to see what’s new. Now, refreshed content appears instantly in the user interface, said Turkstra: Users can highlight a tile, instantly bringing up content. And Lee said users will also be able to cast content from a Samsung Smart View mobile app to the big screen from Android, iOS and PCs. Meanwhile, a refrigerator with a 21.5-inch display has a family calendar, plays music and video content, manages food and allows users to shop directly from the touch screen through a program with MasterCard. Family members can leave notes, post photos, share calendars and artwork from a smartphone or tablet with the fridge, said SEA Senior Vice President John Herrington.