Retro Dreamer 'Never Knowingly' Collected Children Data, Its Attorneys Say
The law firm representing Retro Dreamer said the app developer, which settled with the FTC (see 1512170047) on alleged Children’s Online Privacy Protections Act (COPPA) rule violations, "never knowingly collected personal information from children." Morris Manning & Martin said in…
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an emailed statement Thursday evening that third-party advertising networks used persistent identifiers across apps developed by a number of companies, including Retro Dreamer, to deliver tailored ads to users. While Los Angeles-based Retro Dreamer integrated third-party ad software development kits into its apps, it "never directly collected nor utilized persistent identifiers from its users," the law firm said. It said Retro Dreamer's apps are marketed to a general audience, not to children, as the FTC alleged. "Retro Dreamer no longer permits third-party advertisers to use persistent identifiers for customized ads in apps potentially identifiable as child-directed," said the statement. "It has also updated its privacy policy to maximize clarity for users concerning its information and data collection practices." The firm also said the settlement "does not constitute an admission" to violating COPPA.