Search Results Treat New TLDs Same as .com, .org Domains, Google Says
New top-level domains “are not treated any differently than traditional domain names like .com or .org” within Google's search results, Google Domains Product Marketing Manager Chad Lancaster said in a blog post Thursday on “common questions” about new TLDs. “Domain…
Sign up for a free preview to unlock the rest of this article
Communications Daily is required reading for senior executives at top telecom corporations, law firms, lobbying organizations, associations and government agencies (including the FCC). Join them today!
names with new endings are shown in search just like any other domain name.” Lancaster suggested website owners prepare URL mapping from current URLs to their corresponding new URLs when moving to a new TLD, along with configuring for redirection of site contents to the new URLs. “It takes time to be fully processed in Google Search, but once it is, your new domain name is expected to work just like your old domain name,” Lancaster said.