Thanksgiving Weekend Pulled in First $1 Billion E-Commerce Sunday, comScore Says
It wasn’t just Cyber Monday that broke sales records this holiday season (see 1512020033), comScore said. The day leading into Cyber Monday was the first billion-dollar online shopping Sunday, while Saturday e-commerce sales topped $1 billion for the second consecutive…
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year. Some 107.8 million U.S. online shoppers visited e-commerce sites Cyber Monday using a desktop computer, smartphone or tablet, a 23 percent increase from 2014, comScore said. Amazon had the most visitors, followed by Walmart, eBay, Target and Best Buy, comScore said in a news release Wednesday. "Some web sites experienced unfortunate server problems on Cyber Monday that appear to have been caused by heavy mobile traffic,” comScore Chairman Emeritus Gian Fulgoni said. Shutterfly and Target were two of the retailers suffering setbacks and outages Monday. Target attributed “delayed access” to traffic overload. And Discover said 73 percent of millennials plan to shop on a mobile device this holiday season, vs. 32 percent of nonmillennials. Thirty-six percent of millennials surveyed use mobile wallet technology, and 80 percent of those plan to use it for holiday shopping, compared with 69 percent of nonmillennial mobile wallet users, it said. The survey was conducted among 1,508 U.S. adults Oct. 30-Nov. 2.