Online, Mobile Holiday Sales Continue Surge, Various Companies Report
As the winter holidays draw nearer, online and mobile shopping continues to rise (see 1511300029) from a year ago, various companies reported this week. Cyber Monday receipts were $3.07 billion, Adobe said. Of the 16 percent year-over-year sales increase, 26…
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percent ($799 million) came from mobile devices, it said. Apple devices generated $575 million of mobile purchases, and $219 million came from Android smartphones and tablets, it said. Display ads drove 57 percent more sales than in 2014, Adobe said. Social media-driven sales grew 33 percent, with a “major spike” at 6 p.m. Eastern corresponding to the time when many consumers got home from work and logged in to social networking sites, it said. Amazon edged eBay for the most retailer social mentions. At Walmart, nearly half of orders placed on Walmart.com since Thanksgiving were via mobile devices, double the number in 2014, Walmart CEO Fernando Madeira said. Mobile established itself as the “dominant shopping trend” for traffic and sales, Madeira said, with mobile traffic up 70 percent over last year. Madeira noted a shift this year from customers using mobile devices primarily just for searching and browsing to making purchases “at a much higher rate.” Amazon reported a record weekend for its devices that outsold by three times the devices sold last year during Black Friday weekend, it said.