Fossil CSO Sees 'Highly Fragmented' Wearables Market—for now
For now, the wearables market will remain “highly fragmented,” Fossil Chief Strategy Officer Greg McKelvey emailed us. Activity trackers, smartwatches and smarter watches “are each playing a part in satisfying the highly variable wants, needs, and personal styles of today’s…
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connected consumer,” he said. Fossil said earlier this month it’s buying the wearables platform company Misfit for $260 million (see 1511130053). The platform that powers Misfit’s products will be “behind the scenes” when integrated into connected devices for other Fossil brands, McKelvey said.